Not All Pink Ribbon Bling Raises Dough For Breast Cancer

See on Scoop.itAdvocacy Action & Issues in Cancer

“In mid-September I am walking through the grocery story and come upon several displays of pink ribbon merchandise. “It’s the start of PinkTober!” I tell myself. Every month, it seems, has a selling season, which actually begins the month immediately before the actual month – well, you know. Halloween items start appearing in August and in September, turkey and pilgrim decorations for Thanksgiving are stocked right next to school supplies. It’s all about getting you to part with your money.

Here’s a rule I think we should follow: Think First, Pink Later. I’m sure you’ve seen items lavished with pink ribbons all around you during Breast Cancer Awareness Month. Some items truly do generate a donation from  their sales to charities that benefit patients. But many of these products are just taking advantage of the pink marketing blitz, getting to the consumer under the guise of benevolence, when in fact no donations will be made.”

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