When Bad Heads Go Viral: How A Malformed Headline Is Skewing Our View Of The Patient’s Role In Medicine

See on Scoop.itAdvocacy Action & Issues in Cancer

In the business of medicine, one of the brightest hopes is the potential for re-optimizing our spend around what patients want.

Heather Swift‘s insight:

When Bad Heads Go Viral: How A Malformed Headline Is Skewing Our View Of The Patient’s Role In Medicine

See on www.forbes.com

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