Can Setting a Deadline Put an End to Breast Cancer?

See on Scoop.itAdvocacy Action & Issues in Cancer

“Unfortunately, discovery doesn’t answer to deadlines.

In September 2010 the National Breast Cancer Coalition announced that it was setting a deadline to “end breast cancer” by January 1, 2020.  The organization’s Web site shows a digital clock ticking off the seconds, minutes, days, and years left till the deadline. The NBCC, located in Washington, D.C., is a breast cancer advocacy organization that has been highly effective over the past two decades in fund-raising for research on breast cancer and promoting education and access to care.”

See on www.forbes.com

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