People May Not Want to Hear How Their Doctors Choose Certain Drugs

See on Scoop.itAdvocacy Action & Issues in Cancer

Heather Swift‘s insight:

People May Not Want to Hear How Their Doctors Choose Certain Drugs
Drug companies clearly have a lot riding on understanding doctors’ prescribing behavior and how they assign trust to brands and to specific drugs A Harris Poll of physicians found that: “…when it comes to driving trust, emotional connection, relationships with sales representatives, and perceptions of the pharmaceutical company or companies backing the product can be just as influential factors as the attributes of the product itself…

See on www.medpagetoday.com

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