What Breast Cancer Awareness SHOULD Look Like

regrounding

This just in from Scotland:

Link to video here

Breast cancer ads use real pictures(UKPA) – 2 hours ago 

A groundbreaking new health campaign in Scotland is the first in the UK to show real pictures of women’s breasts that have been affected by cancer.Actress and comedian Elaine C Smith, whose mother died from breast cancer, is fronting the awareness-raising campaign.Television adverts, to be shown after the 9pm watershed, feature her holding up a series of placards showing breasts displaying symptoms of the disease.The campaign carries the message that lumps are not the only sign of cancer.Smith, who starred in Rab C Nesbitt, said: “For some, the campaign might be shocking but as far as I’m concerned if this saves one life, it is absolutely worth it.”The campaign is part of a £30 million Scottish Government initiative which aims to increase the number of cases of cancer detected early by 25%.Smith…

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